HAPPY BIRTHDAY!

Yesterday Life’s a Spritz officially turned 1 year old. When friends and strangers find out I’m (cough, for real) a Blogger, often the first question they ask is “How are you monetizing it?” The answer for now is…I’m not. I’m blogging because I want to. It’s creative. Fun. Time-consuming. Challenging. Gratifying. Good for my brain. And my soul. My 91-year-old Dad died last August. He spent his working years first in Advertising Sales, then as a Lawyer. But he also spent those years as a frustrated writer, who dreamed of penning the next great American novel. But never did. When I lost him, my inner voice asked me “What are you waiting for?” It was time to take that leap. And to quote Nike, just do it!

I’ve been an Advertising Copywriter for almost 30 years and a Creative Director for over 14 of those. I’ve worked on campaigns for some of the biggest and best beauty/fashion/luxury brands. I think the fact that I’m still doing it in a tough, male-dominated, ageist business attests to the fact that I can do it. And do it well. But that’s sleuthing out and shaping someone else’s voice. While I don’t have my Dad’s lofty expectations, I do believe that as a soon-to-be-60-year-old woman (and wife, mom, sister, friend, professional) I definitely have a few things to say. And share. On fashion, design, health, travel, and yes, life. And thankfully you all seem to agree! That is the icing on this creative cupcake for sure!!