First there was Normcore, then Cottagecore, and now my vote is for Cozycore. A few years back, the unisex fashion trend of Normcore made its “dressing neutrally” attitude known through wardrobe staples like jeans, sneakers, hoodies and other casualwear items. I’m sure you, like me, already have plenty of these pieces in your closet. And are possibly overdosing on them these days. Next, the aspirational nostalgia of Cottagecore, with its feminine simplicity and crafty chic, provided an artisanal escape from the fashion hustle. 

Today, as we continue our COVID-induced cocooning, for me all things cozy take on new meaning. And if Cozycore can make my everyday look (and yours!) a little bit more special, that’s a win.