HAPPY BIRTHDAY!

Yesterday Life’s a Spritz officially turned 1 year old. When friends and strangers find out I’m (cough, for real) a Blogger, often the first question they ask is “How are you monetizing it?” The answer for now is…I’m not. I’m blogging because I want to. It’s creative. Fun. Time-consuming. Challenging. Gratifying. Good for my brain. And my soul. My 91-year-old Dad died last August. He spent his working years first in Advertising Sales, then as a Lawyer. But he also spent those years as a frustrated writer, who dreamed of penning the next great American novel. But never did. When I lost him, my inner voice asked me “What are you waiting for?” It was time to take that leap. And to quote Nike, just do it!

I’ve been an Advertising Copywriter for almost 30 years and a Creative Director for over 14 of those. I’ve worked on campaigns for some of the biggest and best beauty/fashion/luxury brands. I think the fact that I’m still doing it in a tough, male-dominated, ageist business attests to the fact that I can do it. And do it well. But that’s sleuthing out and shaping someone else’s voice. While I don’t have my Dad’s lofty expectations, I do believe that as a soon-to-be-60-year-old woman (and wife, mom, sister, friend, professional) I definitely have a few things to say. And share. On fashion, design, health, travel, and yes, life. And thankfully you all seem to agree! That is the icing on this creative cupcake for sure!!

The Art of Black and White

IMG_3775There’s no other combination that’s cleaner, chicer, more graphic than black and white. However you put it together, it just works. You can dress it up, dress it down. You could probably wear black and white every day of the week and never wear it the same way twice. (Hmmm…possible future blog post?)

As for Art? Black and white makes a powerful statement there too. Yes, the messaging in this streetwise piece is pretty heavy, but I’m glad its creator found his voice.

Stripes on Stripes

IMG_0768This is definitely a “might be too much but go for it” look. And I’m glad I did. It wasn’t planned, though I was dying to feature this fantastic VB for Target skirt. But for me that’s fashion. You get something new that inspires you, and you let it fly from there. Contrasting stripes (or patterns, like my last Flower Power post) are on the fashion radar, so I just decided to put my spin on it. I also wanted to shoot in front of this really cool new JC street art. So…kismet I guess.

Pretty Little Spring Things

IMG_2386Spring is definitely in my dreams, if not quite in the air. Here in Jersey City we’re still waiting for all of Storm Stella’s now dirty snow to melt. But I love how much warmer the sun feels, how much longer it stays light outside. Don’t you?